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Branding can be defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.  And while you may find creating the perfect name and logo difficult,  building brand value and equity will take even more time and introspection than you could have ever imagined.

On the surface it may seem as simple as deciding on a name and creating a nice symbol and voilà, customers are lined up to give you their hard earned money.  Nope, it doesn’t work that way.  It takes hard work and consistent communication of your brands core message.  But through all the hard work and struggles, always have fun.  Remember, this is your passion.  Peace & Love!!!

 by T. Lewis for Hearts Of Kings


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